Livestreaming E-book Launch: Creativity-Commodity: An Insider’s Perspective of Cluj’s Unbiased Cultural Scene 2009-2019 by Miki Braniște

Casa Tranzit and the Colectiv A Affiliation current a ebook launch of Creativity-Commodity livestreaming on the worldwide, commons-based, peer-produced HowlRound TV community on Monday 17 October 2022 at 9 a.m. PDT (San Francisco, UTC -7) / 12 p.m. EDT (New York, UTC -4) / 16:00 UTC / 17:00 BST (London, UTC +1) / 18:00 CEST (Berlin, UTC +2) / 19:00 EEST (Cluj, UTC +3).

The launch of Creativity-Commodity. An insider’s perspective of Cluj’s impartial cultural scene 2009–2019, written by Miki Braniște (curator and cultural supervisor), will likely be a debate on the themes addressed within the ebook. This dialogue is a part of the sequence of discussions initiated by the Unbiased Group for Tradition / Független Intézmények Kulturális Szövetsége (GICu/FIKuSz) in Cluj, Romania.

In regards to the E-book
As the results of the creator’s doctoral research, the ebook analyzes how European cultural insurance policies, impressed by the creativity paradigm, are put into observe in Cluj, Romania. The creativity paradigm, fostered by the phenomenon of globalization, relies on the existence of a social class, a sort of city improvement that provides rise to the artistic metropolis and a artistic trade that gives the present profile of the financial system. The connection between cultural insurance policies and the artistic financial system makes the financial worth of tradition and creativity outweigh their symbolic and social worth. As a result of connection of artistic industries to financial markets, the latter affect the stakes and ethos of the cultural sector, which has been renamed the cultural and artistic sector. Is that this proximity to the engine of change within the international financial system a menace or a bonus for tradition and creativity? Who’re the winners of this alliance between trade and tradition, financial system and creativity? What sort of hybridization will end result from the approaching collectively of the 2 fields? How can the sector retain its essence as a producer of public tradition for wider communities, a supply of growing important consciousness, a manner of figuring out the world and being with others? The case examine of the Paintbrush Manufacturing facility venture in Cluj serves for instance to higher perceive the consequences of the paradigm shift that overlapped with the town’s transition from a post-industrial identification to one among a artistic and extra lately revolutionary metropolis. The analysis exposes how the impartial cultural scene in Cluj pertains to these modifications which can be already having results by way of the phenomenon of gentrification as a consequence of city regeneration insurance policies, by way of the phenomenon of festivalization, the commercialization of tradition, and the neutralization of important inventive discourse.

Biography of the Creator
Miki Braniște is assistant professor on the College of Theatre and Movie of the Babeș-Bolyai College with a PhD thesis within the discipline of cultural administration and insurance policies. She is a cultural supervisor and curator for performing arts and interdisciplinary tasks, president of the Colectiv A Affiliation and former director of the TEMPS D’IMAGES Competition in Cluj for ten editions. Between 2009 and 2019 she was a member of the board of administrators of the cultural house Paintbrush Manufacturing facility, actively collaborating in its improvement technique. In 2015, she obtained the title of Knight of Arts and Letters from the French Ministry of Tradition. In 2016, she obtained the Prize for Interdisciplinary Tasks from the Administration of the Nationwide Cultural Fund and the Prize for Supporting Up to date Dance from the Nationwide Dance Centre of Bucharest. Since 2017, on the invitation of the Goethe Institut Bucharest, she has been curator of the Cultural Administration Academy program in Romania.


  • Oana Mateescu, anthropologist, assistant professor, College of Sociology and Social Work, Babeș-Bolyai College, Cluj, Romania.

Visitor audio system

  • Miruna Runcan, theatre critic, PhD Professor on the College of Theatre and Movie, Babeș-Bolyai College
  • Eugen Pănescu, architect and concrete planner,
  • Lala Panait, group facilitator and concrete anthropologist, Colectiv A
  • Cornel Ban, affiliate professor of Economics, Copenhagen Enterprise College
  • Lorand Maxim, director, basic supervisor of Tranzit Basis